Upadhyay joined the mainline agency in 2007. In the digital arm, he will report to Anil K Nair, CEO and managing partner, Digital Law & Kenneth.
Digital Law & Kenneth has taken on-board Vinayak Upadhyay as chief creative officer. Upadhyay has been servicing mainline Law & Kenneth for about five years as senior creative director.
In his new role, he will be responsible for creating ideas to engage people and establish connect with the consumer. He will work to build ideas that excite people enough to log on to the website, follow the coverage on TV or radio, track the brand on Facebook and follow it on Twitter.
In the past, he has handled brands such as TOI, NDTV 24X7, Pidilite, Amul, Bajaj Auto, TVS Tyres, New Zealand Dairies, Levers, HSBC, The Oberoi Hotel, Jet Airways, Amul, Mercedes Benz, Subaru, Renault and Walls, amongst others.
His career spans 18 years in media; he has been associated with agencies such as Nexus Equity, Lowe, Quadrant, Metaphor (Triton Group) and DDB Mudra.