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Rediffusion and O&M Kolkata win Agency of the Year (India) at Srijon Samman Awards

Srijon Samman Awards acknowledges excellence in Bengali advertising across India and Bangladesh.

At the 13th edition of the Sambad Pratidin Srijon Samman Awards 2013, Rediffusion-Y&R and O&M India won the Agency of the Year (India) awards.

O&M India walked away with two gold, 10 silver and 16 bronze metals; while Rediffusion-Y&R swept 13 silver and 12 bronze metals. This is the third year in a row that Rediffusion Y&R was conferred with the title of Agency of the Year.

Rediffusion and O&M Kolkata win Agency of the Year (India) at Srijon Samman Awards
Srijon Samman Awards acknowledges excellence in Bengali advertising across India and Bangladesh. The 2013 edition was held on March 2 at Rang Manch auditorium at Swabhumi in Kolkata.

O&M Kolkata won the two gold metals for Vodafone and MPS Group campaigns in the Design and Food & Beverages categories, respectively. The agency's other metals came across 21 categories.

The winning campaigns for Rediffusion-Y&R were those created for MTS, Lafarge, Dey's Medical and Eveready. The agency also walked away with the Art Director of the Year and the Copywriter of the Year awards, won by Niladri Deb and Jyotismita Banerjea, respectively.

Banerjea won the title for the second consecutive year.

Grey Dhaka was adjudged as the Agency of the Year (Bangladesh); it won four silver and seven bronze metals. Following it was O&M Bangladesh, which won one gold and one bronze metal.

Bates CHI & Partners also won two silver and 10 bronze metals.

Other agencies that made a mark at the award ceremony were Genesis, Bluant, Blue Stockings, Zee Bangla Cinema, JWT Kolkata, Inner Circle, DDB Mudra Kolkata, Ebong, Bitopi Leo Burnett, Advertising Bureau and Consultants, Dey's Publishing, Gangchil, Fame Per Second and A Grinnig Tree Production.

The awards were given in 21 different segments and several categories. Some segments were Clothing, Innerwear, Footwear and Accessories, Food and Beverages, Retail, Corporate and others.

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