Contract promotes Kapil Mishra

Mishra will be the creative head of the Mumbai office.

Contract has promoted Kapil Mishra, executive creative director, projects, as the creative head of the agency's Mumbai office. He will now have the additional responsibility of overseeing all the creative work done by the Mumbai branch. Mishra will work closely with Ashish Chakravarty, national creative director, Contract Advertising.

Chakravarty says, "Kapil has really impressed us with his clarity of thought, his ability to work on multiple projects, his keen eye for good ideas and his sheer tenacity to see things through. But what marked him out for a bigger role was the way he led people across departments, and levels of seniority, through some very tough but ultimately successful projects. Plus, he is a fabulously fun guy to work with." He adds that with Mishra taking over the creative helm, Mumbai will be "quite a place to watch out for".

In Contract, Mishra has worked on brands such as Cadbury Halls, Celebrations, Eclairs, Star Plus Junior Master Chef and Asian Paints' Aspira.

Mishra joined the agency in April, this year. Earlier, he had a short stint with Law & Kenneth. Having over 11 years of experience, Mishra was also associated with Leo Burnett and Ogilvy. Some of the brands he has worked on include Asian Paints, Virgin Mobile, Complan, Sprite, Limca, Motorola, TOI, Cadbury Dairy Milk ( Kuchh Meetha Ho Jaaye ) and Heroes Project for AIDS Awareness partnered by Richard Gere. Interestingly, before entering advertising, Mishra taught Philosophy and Political Science.

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