Dutta moves in from TBWA Delhi, where he led the creative function. He has been in advertising for close to 13 years.
The appointment aims to strengthen Contract Advertising's creative powerhouse. Before joining TBWA, Dutta was with DDB Mudra. His longest stint, however, has been with Lowe, where he has worked for a decade. During the course of his career, Dutta has worked on brands such as Tanishq, Fastrack, Britannia, Kissan, Liril, ICICI Prudential, Bajaj Auto, Maruti Alto and Wills Lifestyle.
At Contract, Dutta will be responsible for Dominos, JK Tyres, NIIT, Jaypee Cement and LT Foods and will report to Mayur Hola, who has recently joined the agency as executive creative director, Delhi.
Ashish Chakravarty, national creative director, Contract Advertising, says, "Souvik has hit the ground running with exciting work on some of our key brands. What makes him a real find is that he is a hands-on creative director, and a genuine all-rounder at that. In a very short time, he has managed to impress us with his fresh ideas and craft, across mediums. I am really happy about the way Contract Delhi is attracting talent."
"Contract is abuzz with activity. New people, new accounts... and everybody is bringing in a whole lot of energy focussed towards a single goal - to do some work that works in the market and works for the fraternity as well. I am really thrilled to be a part of this group," says Dutta on his new role.
Contract Delhi had also recently appointed Ajay Ahluwalia as vice-president and senior CD; Ahluwalia has worked on some of the biggest brands in the country including Bacardi, NIIT, Microsoft, HP and Teacher's.