Rashmi Menon

Adfest 2014: McCann leads with 11 wins; JWT and Grey follow

JWT and Grey finish second with four wins each, followed by TBWA and Creativeland Asia with two metals each. Taproot, Linen-A Lintas Group and BBDO India win one metal each. JWT is the only Indian agency mentioned in the Lotus Roots category.

This year, at Adfest 2014, eight Indian agencies brought home 26 metals in all. Last year, India's total metal tally was 34. Interestingly, this time, out of the 20 categories at the Adfest Lotus Awards, Indian agencies raked up metals in half of them.

Adfest 2014: McCann leads with 11 wins; JWT and Grey follow
Adfest 2014: McCann leads with 11 wins; JWT and Grey follow
Adfest 2014: McCann leads with 11 wins; JWT and Grey follow
Leading the pack is McCann Worldgroup India with 11 metals, of which three are gold, five are silver and three are bronze. JWT India and Grey Worldwide follow with four metals each. TBWAIndia and Creativeland Asia grabbed two metals each. BBDO India, Taproot India and Linen-A Lintas Group managed to win one award each.

McCann won most of its awards for its campaign for Audiobook - the William Shakespeare/Mark Twain/Oscar Wilde campaign received two golds in the Print Craft Lotus category for Art direction and Best use of illustration; and for Point of Sale: small scale sub category in the Design Lotus category. The campaign picked up silvers in Point of Purchase - Display sub category in Outdoor; Poster sub category under Design Lotus and Best Use of Computer Generated Imagery under Print Craft Lotus. The campaign won its bronze awards in the Press Lotus category under Best of Communication Media & Publications sub category, and Best of Travel, Entertainment & Communication Media sub category in the Outdoor Lotus category.

McCann also won a silver each for its Big Babol campaign in Best of food sub category under Outdoor and for its AIDS Awareness campaign under Media Lotus. And, it won a bronze for Rain catching Adshel campaign for Catchtherain.org in the Outdoor category.

JWT India struck gold with its Nike's Parallel Journey's campaign under Best of sports, fashion cosmetics and luxury goods sub head in Film Lotus. The campaign also got two silvers in the Film Craft Lotus category. The agency won its single bronze for work done on 'Health Capital' campaign for Rotract Club of Mumbai Shivaji Park in the Direct Lotus category.

JWT was the only Indian agency mentioned in the Lotus Roots category.

Grey Worldwide picked up its solo gold and bronze for Duracell Positive & Negative: Dock/Monkey campaign in the Press Lotus and Outdoor Lotus categories, respectively. The agency was awarded a silver for another Duracell campaign called Ageless Wonder: Music/Man/Woman in the Press and Print Craft categories.

Creativeland Asia's campaign for Frooti helped the agency win a gold in the Original music score sub category and a bronze for direction under Film Craft Lotus.

TBWAIndia won two bronze metals for its Adidas Wall cricket campaign under External/street signs and street furniture and Guerrilla marketing sub categories in Outdoor Lotus.

Times of India's Farmer suicide campaign got Taproot a silver in the Outdoor Lotus category, while Linen-A Lintas Group was the only Indian agency to get a bronze in the Radio category.

Lastly, BBDO was awarded a bronze for a public awareness campaign called 'Stick It Art' under Best use of ambient: small scale sub category in the Media Lotus category.

This year, the theme of the Adfest 2014 was: 'Co-create the future'. Started in 1988, the annual festival is aimed at recognising and raising the bar of creativity. While the festival was limited to Asian agencies till now, this year, the festival allowed entries from Middle East.

Globally, Dentsu was named Network of the Year and Coca-Cola, Advertiser of the Year.

The event was held between March 6 and 8 at Pattaya, Thailand.