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afaqs! Creative Showcase: Whisper Mocks Desi Taboos

afaqs!, Mumbai & afaqs! news bureau

17 Jul 2014 05:30 IST

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afaqs! Creative Showcase: Whisper Mocks Desi Taboos

Through a digital film titled 'Touch The Pickle' - (go figure!) - P&G's sanitary napkin brand, Whisper challenges regressive Indian myths associated with menstruation.

sanitary napkin Touch the Pickle Whisper P&G