The agency has also formed a Creative and Strategic Planning Council.
DDB Mudra Group has re-constituted its executive board to create a Group Creative Council and a Strategic Planning Council.
According to the agency, given the new order of business and marketing challenges and increasing conversations and demands from a wide spectrum of clients for more collaborative and integrated solutions, the DDB Mudra Group, is perhaps in a unique position to meet these challenges.
The Group has 10 agencies and operating units (DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax OOH, DDB MudraMax Experiential, DDB MudraMax Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) that offer a range of specialist solutions,
The Executive Board will consist of Aneil Deepak (head of Ideas, DDB MudraMax), Anurag Bansal (CFO, DDB Mudra Group), Deepak Nair (COO, 22feet Tribal Worldwide), Kamath, Mandeep Malhotra (president, DDB MudraMax OOH, Retail & Experiential), Rajiv Sabnis (president, DDB Mudra West), Sathyamurthy Namakkal (president, DDB MudraMax Media) and Sonal Dabral (chairman and CCO, DDB Mudra Group). The earlier board consisted of Bansal, Dabral and Kamath.
The Creative Council, meanwhile, will consist of Deepak, Brijesh Jacob (Joint MD, 22feet Tribal Worldwide), Rahul Mathew (creative head, DDB Mudra West), Sambit Mohanty (creative head, DDB Mudra North) and Vipul Thakkar (creative head, DDB Mudra South & East).
According to Dabral, the Creative Council will help the group constantly evaluate and celebrate its creativity and work. "Creative leaders of the group coming together to share work and ideas, help each other become better and stronger every single day. That, in turn, helps in shaping DDB Mudra Group to be the very best," he adds.
The Strategic Planning Council will consist of Aditya Kanthy (national strategic planning head, DDB Mudra Group), Amit Kekre (national strategic planning head, DDB Mudra Group), Pradeep Ramakrishnan, (head strategy and insights, TracyLocke India) and Ramraaj Raghunathan (business development, 22feet Tribal Worldwide).
On the formation of the Strategic Council, Dabral says, "Our founder, the legendary Bill Bernbach, believed that creativity can never just be for creativity's sake. Powerful solutions are always based on human insights. Strategic planning has always been a core part of our product offering. Our Strategic Planning Council brings together planning leaders across our diverse businesses. Powerful insightful minds coming together help our product become robust and our creative solutions deeply influential."