afaqs! news bureau

Alok Nanda and Company to handle ColorPlus' creative duties

The company has earmarked around Rs 20 crore for marketing this year.

ColorPlus, the lifestyle brand owned by the Raymond Group, has appointed Alok Nanda & Co as its creative agency. In an official statement, Sanjay Behl, CEO, Raymond says, "Alok Nanda & Co have an exemplary track record of building diverse brands in lifestyle segments and we are excited in joining hands with such a competent team in this field."

Alok Nanda and Company to handle ColorPlus' creative duties
The company is looking at investing aggressively in marketing and expansion in the coming years. To start with, around Rs 20 crore has been earmarked for marketing alone this year. In addition to investment in retail expansion, these investments in marketing and retail expansion will only grow in the coming years.

Samarjeet Shimpi, president, Alok Nanda & Company, comments, "The premium space is unique and demands the crafting of a seamless visual and verbal language for the brand. Our creative business approach and insight into the premium consumer will make a significant difference to the ColorPlus brand, moving it up the value chain."

Alok Nanda & Co is a brand and communications consultancy focused on the lifestyle and luxury space. Set up in 1999 by Alok Nanda, it works with clients in the rapidly growing premium space - helping them achieve a shift in business thinking, or launching new product categories.

It designs brand identities and retail spaces for brands like Kaya, Barista, Crossword and many more, creating corporate brand identity programmes for Marico, IDFC and Ambuja, winning the Leading Hotels of the World, Chairman's Award for best advertising - twice in a row - for Taj Hotels, launching new product categories - lifestyle bookstores and luxury 'chai' in the world of teas - to name a few.