The account will be handled by the agency's Delhi office.
Says Sunil Tandon, chief marketing officer, Kenstar, "We chose Contract because of their exceptional strategic demonstration and proven creative prowess. We certainly believe that this partnership will help take brand Kenstar to newer heights of glory."
The partnership aims to fuel the growth plans of Kenstar in kitchen appliances as well as the traditional business areas and be the most talked-about brand in the Indian consumer scenario. "We are truly excited about this and will put our best efforts to ensure that the brand gains market leadership. It is also particularly exciting for us to be associated with Kenstar considering its immense potential in the Indian market," states Rana Barua, CEO, Contract Advertising.
Contract, a member of the JWT/WPP network, is an integrated and independent communications company. The agency has a roster of clients that includes brands such as Asian Paints, Acer, Britannia, Dabur, Dominos, Dainik Jagran, Edelweiss, Godrej, HSBC, JK Tyres, Kraft-Cadbury (Mondelez), Microsoft, NIIT, Provogue, Paytm, RNA Corp, Revlon, STAR Plus, Shoppers Stop, Shell, Sony Music India, Ten Sports, Tata Docomo and UTI Mutual Fund.