Publicis wins MakeMyTrip pitch

Previously, the creative mandate was with FCB Ulka Advertising.

Popular online travel agent MakeMyTrip.com has awarded its creative mandate to Publicis, following a multi-agency pitch, in which nine agencies participated. These include O&M, JWT, Lowe Lintas, Leo Burnett, Contract, Dentsu and Enormous.

FCB Ulka Advertising, former creative custodian of MakeMyTrip.com, participated as well.

Saujanya Shrivastava, chief marketing officer, MakeMyTrip, says, "We are delighted to partner with Publicis to take the brand agenda forward and unlock growth opportunities in the online travel category..." A new brand campaign is in the pipeline.

Hemant Misra, CEO, Publicis Capital, says, "... This is one of those rare instances where the pitch work is also the final creative... "

Publicis Worldwide is now represented by the following entities in India - Publicis Ambience, Publicis Beehive, Publicis Capital, Publicis iStrat, MarketGate and Red Lion.

Publicis' clientele in India includes names such as Ambuja Cement, Apollo Tyres, Bacardi Martini, Bayer India, Beam Global, Bharti AXA, Citibank, Escorts, Fab India, Godrej SMG, Gujarat Tourism, India Bulls Housing Finance, JK Helene Curtis, Korea Tourism, Lakme, L'Oreal, MTR, Malaysia Tourism, Maruti Suzuki, Mother's Recipe, Nerolac Paints, Nestle, Procter & Gamble, Rajhans Group, Sanofi, Subway and United Biscuits.

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