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The agency won the business following a multi-agency pitch.
Dentsu, an integrated advertising agency, has won the creative mandate for Honda's hatchback Jazz, following a multi-agency pitch. Dentsu Marcom will lead the proceedings of the business. The process of this pitch was conducted over a couple of weeks, spread over the months of February and March.
Commenting on bringing on board Dentsu Marcom as a creative partner, Jnaneswar Sen, senior vice president, sales and marketing, Honda Cars India, adds, "At this juncture, we needed a partner who understood our business and brand objectives, and Dentsu Marcom clearly demonstrated that with a very clear approach, that aimed at creating an exciting premise for the new Jazz. I am confident this partnership will create standout communication."
Dentsu India became a 100 per cent subsidiary of Dentsu Inc., Tokyo in 2011. It comprises four independent, full-service advertising agencies - Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Taproot India; a media arm Dentsu Media; and digital agencies - Webchutney and Dentsu Digital.