The account will be handled by the agency's Delhi office.
Following a multi-agency pitch, Rediffusion Y&R has bagged the creative duties of Hygia, an initiative of RKS Group, which claims to introduce to the Indian market advanced sanitisation and disinfection services.
"The clarity of brief and bigness of vision really excited us. We are looking forward to create truly exciting work in the category," says Dhunji Wadia, group president, Rediffusion Y&R.
Suman Varma, head of operations, Rediffusion Y&R North, adds, "Hygia has an amazing innovative product. I look forward to a fruitful partnership."
Rediffusion Y&R's client roster includes Tata Motors, ITC, Eveready, Nano, Taj Hotels, Bank of India, SBI Mutual Funds, Amway, TVS Tyres, Louis Berger, Tata Power, PC Chandra, Heinz, Cordlife, Sobha Developers, Tata Steel, Videocon, Virgin Atlantic, LIC, Lafarge, Anand Bazar Patrika, Xerox, Paras Dairy, IFFCO, JX Nippon, Godfrey Philips and Hotels.com, among others.
RKS Group of Companies, founded in 1996, has presence in diverse sectors such as real-estate, homecare products and horticulture.