Hakuhodo Percept appoints Saurav Dasgupta as creative director

Hakuhodo Percept has appointed Saurav Dasgupta as creative director. He joins from Rediffusion Y&R where he was senior creative.

Elvis Sequeira, COO, Hakuhodo Percept, says, "Hakuhodo is growing exponentially and, over the past few months, there's been a steady build-up of a new kind of energy. We are building and strengthening our next level of leadership under the ECDs. Saurav is a wonderful addition to team Hakuhodo."

Dasgupta brings to the table over 12 years of experience and his repertoire includes aviation, automobiles, insurance, food & beverage, music, technology and telecom, among others.

On his new role, Dasgupta says, "It's a great time to be a part of Hakuhodo Percept which is growing at a rapid pace. I do hope to provide momentum to this growth and give creative inputs to make it one of India's top agencies."

A graduate in Physics from Delhi University, Dasgupta holds a Masters in Advertising & Communication from Symbiosis Institute of Business Management. His other passions include travelling and macro-photography. He also loves graphic novels and is currently in the process of making one.

He has been a recipient of numerous awards at One Show [for Roots Revival Society], Adstars [for Goodpeople India] and Goafest [Silver & Bronze for Max Life Insurance, Bronze for NewsX & Design Category for Neil Roy brand identity design]. Dasgupta was also selected as one of the best creative persons during his stint at Ogilvy.