Aidem Ventures wins sales mandate for Box Cricket League

Aidem Ventures has acquired the ad sales duties of the celebrity cricket show Box Cricket League. The reality show is a joint venture between Balaji Telefilms and Marinating Films.

Sameer Nair, group chief executive officer, Balaji Telefilms, says, "The networking strength and the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem's ability to understand the needs of the brands, and live up to the advertisers' expectations. Going ahead, we are looking forward to a prolific business relationship."

Vikas Khanchandani, co-founder and director, Aidem Ventures, adds, "Box Cricket League as a concept is exceptional, innovative and untouched in the history of Indian television. We are not looking at it as a challenge, but as an exciting task of evangelising the market about the beneficial association with unique content like this."

Box Cricket League will air its second season on Colors and Colors HD from February 28, on Saturday and Sunday, from 4.30 to 6.30 pm. The repeat telecast will be on the Rishtey channel.