Mullen Lowe Lintas swept the Effies with 6 Gold awards. Ogilvy finished second with 4 Gold awards.
Mullen Lowe Lintas reclaimed the top spot at the Effies by beating O&M to become the Agency of the Year. The agency finished with 6 Gold awards. The Golds are for its 'Brave N Beautiful' campaign for Dabur Vatika and 'Delay Marriage' campaign for Fair & Lovely (Consumer Products - Cosmetics and toiletries, personal hygiene Category), 'Drinks & Memories' campaign for Paperboat (Consumer products - Beverages & drinks and David v/s Goliath category), 'Go Solo'campaign for Hotstar (Services - Media & Entertainment category) and 'From Packaged Good to Packaging Good' campaign for Tata Tea (Best On-going campaign).
Ogilvy followed with 4 Gold awards. The award winning entries are 'End Acid Sale' campaign for Make Love Not Scars (Direct Marketing and Effie for Good category), "A for Anthem" for The Akanksha Foundation (Effie for Good category) and "Winning Back Lost Love" for Titan Raga (Integrated Advertising Campaign category).
BBDO went on to win 2 Gold awards for the 'Ariel - Share The Load' campaign for Ariel Matic (Consumer Products - Others & Integrated Advertising Campaign category).
McCann Erickson too won 2 Gold awards for the 'U Quit Something I Quit Something' campaign for Nicotex and 'Making Women's Heart Visible' campaign for Saffola (Experiential Marketing/Brand Experience).
Contract Advertising won a Gold award for its 'Take The Right Call' campaign for Truecaller (Services - Telecom and related products category)
This year, the Ad Club of Bombay received 603 entries from 57 agencies.