Suraj Ramnath
Advertising

Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year

Mullen Lowe Lintas swept the Effies with 6 Gold awards. Ogilvy finished second with 4 Gold awards.

Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
Mullen Lowe Lintas reclaimed the top spot at the Effies by beating O&M to become the Agency of the Year. The agency finished with 6 Gold awards. The Golds are for its 'Brave N Beautiful' campaign for Dabur Vatika and 'Delay Marriage' campaign for Fair & Lovely (Consumer Products - Cosmetics and toiletries, personal hygiene Category), 'Drinks & Memories' campaign for Paperboat (Consumer products - Beverages & drinks and David v/s Goliath category), 'Go Solo'campaign for Hotstar (Services - Media & Entertainment category) and 'From Packaged Good to Packaging Good' campaign for Tata Tea (Best On-going campaign).
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year

Ogilvy followed with 4 Gold awards. The award winning entries are 'End Acid Sale' campaign for Make Love Not Scars (Direct Marketing and Effie for Good category), "A for Anthem" for The Akanksha Foundation (Effie for Good category) and "Winning Back Lost Love" for Titan Raga (Integrated Advertising Campaign category).

Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
BBDO went on to win 2 Gold awards for the 'Ariel - Share The Load' campaign for Ariel Matic (Consumer Products - Others & Integrated Advertising Campaign category).
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
McCann Erickson too won 2 Gold awards for the 'U Quit Something I Quit Something' campaign for Nicotex and 'Making Women's Heart Visible' campaign for Saffola (Experiential Marketing/Brand Experience).
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
Contract Advertising won a Gold award for its 'Take The Right Call' campaign for Truecaller (Services - Telecom and related products category)
Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year
This year, the Ad Club of Bombay received 603 entries from 57 agencies.

Click here to view the detailed result.