The agency will handle the National Geographic Channel and Fox Life, the Group's flagship channels.
Cheil India has been appointed as the Agency-on-Record (AoR) for Fox Networks Group India's flagship channel brands, the National Geographic Channel and Fox Life.
The account was awarded to Cheil after a robust multi-agency pitch.
Swati Mohan, business head - India, Fox Networks Group, says in a press release, "We are excited to have Cheil join us on the journey to further strengthen our two global brands in India. Creativity and communication play an important role in the broadcast business, and Cheil India's integrated approach, coupled with its understanding of our brands makes it the perfect partner to steer our creative mandate."