Hakuhodo Percept appoints Sanjay Kacker as executive director, diversified services

Hakuhodo Percept has announced the appointment of Sanjay Kacker as its executive director, diversified services. He will operate from the company's Delhi office and will report directly to Elvis Sequeira, chief operating officer, Hakuhodo Percept, and Anuj Tandon, chief financial officer (CFO), Hakuhodo Percept.

Kacker has previously worked with Promo Tec India, a Dentsu Tec Group company, as its national head.

In his new role, Kacker will lead the diversified services division of the company, as well as manage its new business development initiatives.

Announcing Kacker's appointment, Sequeira says, "Diversified services include retail and activation that have become important focus areas for Hakuhodo Percept. While we've already created and delivered several retail solutions for most of our other clients, it was only after the successful creation of NEXA -- Maruti Suzuki's retail brand -- that we decided to pursue this more aggressively."

Speaking about Kacker's role in the company, Sequeira says, "He brings expertise, as well as an unbeatable track record that will strengthen our diversified services arm. He has relentless energy to create solutions that get around the toughest challenges and strong client relationships. It's great to have such a fun guy on the team and head our new initiatives."

Commenting on his new role, Kacker says, "At Hakuhodo Percept, we have the unique advantage of cross-leveraging synergies and strengths. It is an honour and a challenge to lead the business in retail space, an area that has begun to provide another revenue stream, as well as enhance Hakuhodo Percept's offerings. I look forward to take the agency to the next level in the coming years."

Kacker brings with him more than two decades of experience in the field across all aspects of entertainment, sports management, celebrity management (Indian, as well as international), and media and communications. He has worked with DDB Mudra Max and Promo Tec India, as well as worked on the creation of innovative brand and consumer promotions for organisations such as LG, Samsung, Voltas, Dolby, Carrier Midea, and the Prime Minister of India's office.

Headquartered in Japan, Hakuhodo Inc., founded in 1895, is an integrated advertising and communications agency, with offices in 17 countries and regions, and over 3,000 employees working in Japan and over 2,500 overseas.