The Lowe that Balki built...

... One campaign at a time.

A couple of days back, R Balki announced his decision to move on from Lowe - where he spent the last 22 years of his career - and from advertising at large. He held the position of chairman, MullenLowe Lintas Group. Balki is keen to focus on his movie-making career; the list includes feature films Cheeni Kum, Paa, Shamitabh and Ka & Ki, so far.

A look at some of the agency's memorable ad campaigns, old and new, that were released under Balki's leadership.