Repeat Whisky assigns digital media duties to Social Kinnect

Social Kinnect, a Mumbai-based full-service digital media agency, has won the digital media duties for Repeat Whisky, a premium blended whiskey by Privilege Industries Limited (PIL), a premium spirits company, based in Maharashtra.

The mandate includes all digital duties such as managing content across digital media platforms, search engine optimisation (SEO), and website management and maintenance. In addition to this, the agency will also work towards integrating the brand positioning 'Good Things Call For A Repeat' with messaging that will extend to the brand's digital platforms.

Media Kinnect, the media planning and buying arm of Social Kinnect, will take care of the digital media buying and planning, says the agency in a press release.

Commenting on the account win, Rohan Mehta, chief executive officer, Social Kinnect, says, "It's really exciting to have a brand like Repeat in our portfolio. Considering we're going to be involved strongly with the entire digital mandate, we look forward to help build a strong and comprehensive brand strategy for Repeat on digital."

He adds, "I believe that today, to look at comprehensive digital branding across platforms is the key for a brand's success. Given our skilled young team which also relates well to the TG for Repeat, and the performance-driven abilities Media Kinnect brings to the table, we're fairly confident of meeting the brand's marketing goals successfully."

Social Kinnect is a Mumbai-based full-service digital marketing agency founded in 2011. The agency's gamut of digital services include social media marketing, media buying/planning, strategy, digital video conceptualisation and production, websites, and application development. Its clientele includes brands such as Zee TV, Indiabulls Home Loans, L'Oreal Professional, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, Star Gold, IDBI Federal, Times Pro, Durian, and Borosil.