AdLift bags digital media mandate of ASICS India

AdLift, a global digital marketing agency, has won the digital marketing mandate for the sports shoes and active wear brand ASICS. AdLift bagged the coveted contract after a multi-agency pitch.

As per the mandate, the marketing agency will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance.

After the account win, Prashant Puri, co-founder and chief executive officer, AdLift, says in a press release, "We are excited to have ASICS as our partner. It's an endorsement of how we approach digital marketing. We look forward to work with them to deliver excellence across all channels of digital."

Besides ASICS, AdLift's list of clients has names such as ICICI Lombard, HDFC ERGO, Naukri.com, Panasonic, Walmart, PayPal, Quikr, and OLX.