Taproot Dentsu kicks off operations in Gurgaon

Taproot Dentsu has expanded its footprint. Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon.

Further, being part of the Dentsu Aegis Network in India, Taproot Dentsu has access to the abilities of 18 specialist communication companies across creative, digital, media, activation-entertainment, content and more.

To kick-start operations, Taproot Dentsu Gurgaon has a strong team in place, led by Harjot Singh Narang [general manager], Anand Murty [head of strategy] and Titus Upputuru [head of creative]. Going forward, infusing new talent into the system will remain a key priority for ensuring the sharpness of the offering. Dentsu One will now be a division of Taproot Dentsu.

Commenting on this development, Agnello Dias, chairman and chief creative officer, Taproot Dentsu, says in a press release, "We are excited with this development. Delhi NCR is a high growth market and we are looking forward to working with a host of interesting new clients and brands. Almost since inception, we have been working with some very important and iconic brands in this market like Airtel, Times of India, Marico and more recently with Dulux and Coca Cola India. So we have been more than familiar with this geography. By opening up a strong new front here, we are building further on that experience and strength."

Santosh Padhi, chief creative officer, Taproot Dentsu, says in a press release, "Working with a new bunch of energetic and talented people will only add strength and lustre to our capabilities and bandwidth. Beyond television, Taproot has strengths in design and digital too. We are looking to build on those fronts too. This is an important market and we are most happy to be here."

Umesh Shrikhande, chief executive officer, Taproot Dentsu, says in a press release, "In the ideas business, it takes a lot of doing to replicate a creative culture. So to build on our collaborative work ethic, the Gurgaon office will work closely with the Mumbai office. Aggi, Paddy and I will remain involved in a hands-on manner. We will do what it takes to add sparkle to the brands entrusted to us."

Harjot Singh Narang, general manager, Taproot Dentsu Gurgaon, says in a press release, "We are all set to roll with a talented team of more than 50 people and a clutch of strong clients like Airtel B2B, AkzoNobel and Coca Cola India among others. We are looking forward to building on this foundation."