The account will be managed by the agency’s Mumbai office.
Standard Chartered Bank has awarded its media duties to Carat following a competitive pitch process. Carat, a part of Dentsu Aegis Network, has won the Global remit for media strategy, planning and buying for the bank, led out of Singapore across more than 60 markets, including India. According to a press release shared by the agency, the account will be managed by the agency's Mumbai office.
Speaking about the win, Sean O'Brien, CEO Carat APAC, says, "We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network. It's also a testament to Dentsu Aegis Network's collaborative brand value that we have expanded from the pre-existing iProspect relationship. We look forward to working with the team at Standard Chartered Bank and their agency partners."
Himanka Das, executive vice-president - west, adds, "It's a great way to begin the new year with such a prestigious business win."
Kartik Iyer, managing director, Carat India, says, "We are delighted to have been appointed the agency on record by Standard Chartered Bank. This is a prestigious account and we look forward to a long and fruitful partnership where Carat and Dentsu Aegis Network will bring together all their capabilities to create a cutting-edge communication solutions that deliver true business value for SCB in India."