Previously Bashir worked with Cheil India as general manager - planning, where she helped lead the insights division.
Taproot Dentsu, the creative agency from the stable of Dentsu Aegis Network, has strengthened its planning prowess with the recent appointment of Farah Bashir as vice president - strategic planning. She will be based out of the agency's Gurgaon office and will work closely with Anand Murty - head of planning at Taproot Dentsu, to ensure that stellar creative and deep insightful thinking go hand-in-hand to create the best work possible for all clients.
Prior to joining Taproot Dentsu, Bashir was general manager - planning at Cheil India, where she helped lead the insights division.
With more than 13 years of experience, Bashir has worked as a journalist with Reuters, as a marketing professional with Unilever Asia (across India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil), as a research analyst with quantum market research and as a strategic planner with DDB Mudra and Lowe Lintas. She has worked on various brands including Samsung, Wills Lifestyle, OLX, Hindustan Times, Volini, Revital, Reckitt Benckiser, NDTV, Hindustan Times, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.
Commenting on her appointment, Umesh Shrikhande, chief executive officer, Taproot Dentsu, says in a press release, "Farah brings with her wonderfully eclectic influences and perspectives, thus adding more power to our ability to think different. Given that good ideas come from interesting questions, we are truly happy to have strong minds such as hers amongst us."
Murty, says in a press release, "At Taproot Dentsu, the endeavour is to consistently add value to the brands entrusted on us. Strategic planning can help inform the creation of powerful, motivating work that Taproot is known for and also provide clear, incisive counsel to clients with respect to the brand and business challenges they face. Farah's track record and skill set is an asset to our team and we look forward to an exciting year ahead."
Commenting on joining Taproot Dentsu, Bashir says in a press release, "Taproot Dentsu, well-known as the creative powerhouse, is equally focused on the rigour and thinking on brands that it works on. Very rarely does the archetype of a planner and agency converge. Basis the last couple of weeks and the collaborative culture of this place, the times ahead look exciting, stimulating and a lot of fun. Delighted to be a part of it."