The mandate includes complete brand strategy and communication.
In a recent announcement, Dr. Agarwal's, the Chennai-based eye care brand, has awarded its creative duties to Famous Innovations, Bangalore. The mandate includes complete brand strategy and communication.
GV Krishnan, chief executive officer, South, Famous Innovations, says in a press release, "It's an honour to be associated with a prestigious brand like Dr. Agarwal's and their legacy of curing millions of eyes in the last 60+ years in the field. There is a sincere passion for eyecare and keenness to make a difference among the Leadership team at Dr. Agarwal's, which truly excites us. The brand is widely respected in the South of India and in many cities around the world, we now look forward to partnering them as they explore new markets across the country and scale greater heights."
Dr. Adil Agarwal, chief executive officer, Dr. Agarwal's Eye Hospital, says in a press release, "2017 promises to be a defining year for our brand with strong expansion plans on the cards. In Famous Innovations we saw a partner who can understand our Vision and help enhance it both strategically and creatively. Innovation has been at the centre of everything we do at Dr. Agarwal's with the aim to push the possibilities in eye care and create larger impact. We found the same spirit in the way Famous thinks and acts."