She has also been given the additional responsibility of leading the North India portfolio of Percept One.
In a recent announcement, Maneeza Ahuja has been appointed as the branch head for the Delhi branch of Percept/H with the additional responsibility of leading the North India portfolio of Percept One.
Ahuja will be responsible for spearheading and ensuring growth, infusing strategic thinking and innovation across all P One communication corridors (creative, experiential and PR) in New Delhi. With her core mandate of growth, she will help grow the overall business even as she creates stickier and integrated client engagements that help percolate and propel the Percept One philosophy, mandate and benchmark.
Nupur Mahajan, chief executive officer, Percept One, says in a press release, "Maneeza has deftly transitioned from agency to brand all the while juggling ideation, strategy, brand and then, business. This lends her certain roundedness, which is very Percept One. And we look forward her funneling this diverse knowledge capital in one cohesive whole for Percept One and our client network."
Ahuja comes with 17 years of experience in marketing and communication industry. She has expertise across brand building, business consultancy, planning, conceptualisation, market analysis, corporate communications, new product launch, channel development, and key accounts management. A strategic thinker with expertise to build brands, she is skilled in developing innovative marketing strategies and focusing on relevant growth engines delivering 360 degree brand communication to achieve better market penetration and garner large consumers.
In her previous assignments, Ahuja has been associated with leading global organisations including FCB Ulka, McCann Erickson, HT Media, Lowe Lintas, Ogilvy & Mather and Bharti-Walmart. She has worked across multiple domains in advertising and handled brands like Vodafone, Samsung, LG, Dalmia, DLF, British Airways to name a few.
Commenting on her appointment, Ahuja, says in a press release, "Coupling instinct and experience with forward thinking is what is required to deliver breakthrough growth in businesses. And as a strategic partner to businesses and brands, my involvement is 360 degree. The role is both stimulating and challenging and I look forward to another success story."