afaqs! news bureau

Goibibo hands over creative mandate to Publicis

The agency will handle the account from its Gurgaon office.

Online travel portal, Goibibo, has announced the appointment of Publicis as its creative agency. The agency will lead the development of all the campaigns for the brand from their Gurgaon office.

Goibibo hands over creative mandate to Publicis
Goibibo hands over creative mandate to Publicis

Saujanya Srivastava, chief marketing officer, Go-MMT Group said, "Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. For the first time ever in Ibibo's journey, we now have a high profile celebrity, Deepika Padukone on board as the brand ambassador of Goibibo. The recently launched Goibibo campaign delivers the message in line with our business objective while keeping the brand essence and philosophy intact. The TVCs have been received very well and we are confident of an equally positive impact on our business".

"I am blown away by the faith that Go-MMT has placed in us. It is a testament to the quality of our partnership, the work we have created together and the results it has produced. The new campaign for GoIbibo does not attempt to re-create the magic we did for Makemytrip, but to conjure up a different kind of magic that is right for the brand." Bobby Pawar, managing director, chief creative officer, Publicis South Asia.

Publicis Delhi's client list includes, Nestle, MakeMyTrip, Goibibo, Spice Jet, Beam Suntory India, Intex, Mrs Bector Foods & Specialities, to name a few.