ANI's former bureau chief Lokendra Singh launches XYZ News Agency

Based in New Delhi, the agency caters to the need of regional news channel.

ANI's former bureau chief Lokendra Singh has launched his own news agency XYZ. The agency caters to the need of regional news channel. Based in New Delhi, XYZ News Agency has a network of over 2,000 field reporters spread across the country.

Speaking on the launch Singh, founder & CEO, XYZ News Agency, says in a press statement, "At present the news agencies in the Indian market are focusing on national channels and packages are so expensive that a regional channel can't afford. Hence, at XYZ News Agency we are focusing on regional channels as a cost-effective option where content will be supplied as the demand of a channel. We are also giving an option of ‘Payment on usage only', which means a channel has to pay for only that content which it is using."

"We also offer exclusive early morning bytes so that channels can get exclusive reactions of celebrities and politicians on various issues regularly. We are offering everything and anything as per the requirement of our clients," adds Singh.

XYZ is a multi-user platform with unique features such as free preview facility, stringers' feed and payment management, story on demand, customised editorial agenda, extra revenue generation feature, dedicated and secured path for news collection, very secured feed box system to maintain news exclusivity, best platform for freelancers, etc.

The official announcement was made last week at Hotel Marriot, Jaipur in the presence of all media veterans from Rajasthan including Jagdish Chandra, regional head, Zee News, SK Surana, MD, Jan TV, Virendra Chaudhary, CEO, First India News, Anil Lodha, CEO, A1 TV among other representatives of all regional and national news channels.

Currently the agency has three regional clients in its kitty - Jan TV, First India News and A1 TV from Rajasthan and it's also in talks with other news channels from various states such as Haryana, Delhi, Uttar Pradesh, Punjab, etc.