The account was won post a multi-agency pitch.
In a recent announcement, Somany Ceramics has appointed Ogilvy & Mather as its creative agency. The pitch was initiated a month ago where six other major advertising agencies also participated.
Ogilvy & Mather will manage Somany Ceramic's operations from its Gurgaon office and the mandate consists of the brand's diverse product portfolio.
Commenting on the association, Abhishek Somany, managing director, Somany Ceramics, says in a press release," We are interested in exploring newer ways of targeting specific groups therefore, it became essential for us to collaborate with an agency who understand the dynamic media environment. Ogilvy & Mather comes with a fresh and progressive approach which will help us to focus on developing advertising and marketing campaigns to engage consumers with our products and brands."
Somany adds," To stay a youthful and trendy brand and expand our business and product portfolio, we need a partner and support team that understands how the brand communicates to the consumers in new and existing geographies."
Speaking on the win, Chandana Agarwal, managing partner, Ogilvy & Mather, says in a press release, "Somany is responsible for launching many firsts in the Indian Tile Industry. Innovation has clearly been at the heart of what they do and we see a great match of values between the two organisations. We are extremely excited about this partnership and look forward to creating some memorable work".