Morphy Richards appoints JWT India as creative agency

In a recent announcement, Morphy Richards, a premium kitchen and home appliances brand, has appointed JWT India as creative agency. The agency will lead the development of all the brand campaigns for Morphy Richards in India. The account will be handled out of the agency's Mumbai office.

In addition, JWT design has also bagged the brand identity and packaging mandate for the brand.

Commenting on the association, Anant Bajaj, joint managing director, Bajaj Electricals, says in a press release, "We're delighted to have appointed J Walter Thompson as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but JWT's work stood out from the first moment itself. I'm sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the JWT team."

Commenting on the win, Rajesh Gangwani, managing partner, J Walter Thompson Mumbai, says in a press release, "We are elated to win the business. Our strategic recommendation and creative approaches presented won us the mandate. The awe-inspiring range of Morphy Richards products backed by the marketing muscle of Bajaj Electricals gives it a unique advantage in the category. We look forward to the partnership and to create some memorable work on the brand that builds equity and delivers growth."