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Bauli India appoints Law & Kenneth Saatchi & Saatchi as creative agency

Agency's Mumbai office will handle Bauli's brand portfolio and nationwide launch across mainline and digital marketing communications.

In a recent announcement, Bauli India has appointed Law & Kenneth Saatchi & Saatchi as creative agency. The account was won post a multi-agency pitch.

Bauli India appoints Law & Kenneth Saatchi & Saatchi as creative agency
Raghav Ravichandar
Bauli India appoints Law & Kenneth Saatchi & Saatchi as creative agency
Rohit Malkani

Agency's Mumbai office will handle Bauli's brand portfolio and nationwide launch across mainline and digital marketing communications.

Raghav Ravichandar, senior marketing manager, Bauli India, says in a press release, "We are excited to have one of the world's leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy."

Law & Kenneth Saatchi & Saatchi will look to support Bauli in its launch.

Rohit Malkani, executive creative director (National), Law & Kenneth Saatchi & Saatchi, says in a press release, "This was a particularly 'sweet victory' for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it's going to be an exciting ride with a slew of amazing products and a great team to work with."