<p>Catchphrase is 'Thodi Himmat, Thoda Iodex'. Creative agency is Leo Burnett India.</p>.<p><a href="http://www.afaqs.com/advertising/creative_showcase/index.html?id=61214&media=TV&type=Indian" target="_blank"></a><span class="story-caption"><strong>The new Iodex TVC</strong></span></p>
