afaqs! news bureau

MY FM raises advertising rates by 20%

The revised rates are effective April 1

MY FM has announced an increase in its advertising rates by 20%. The revised rates are effective April 1.

Rahul Namjoshi, business head, MY FM, says in a press note, “We are a strong customer centric organisation; both listeners' experience and response to client campaign are utmost important to us. The decision to hike rates is taken to maintain the listening experience, inventory levels are peaking across all radio channels. The inventory crunch comes as a reflection of changing market dynamics, with advertisers – both retail and national, realizing the effectiveness and efficiency of the medium."

Namjoshi adds, "Today every marketer has realized that radio is the only medium where ad avoidance is minimum in comparison to other media, it is just not a frequency medium but also helps in brand building."

According to the press note, the hike in ad rates is depending on the city, taking into account the gaps and inventory required to ensure listening experience.