FoxyMoron bags digital mandate of Aditya Birla Capital

FoxyMoron, a digital marketing and media solutions agency, has been awarded the digital mandate for Aditya Birla Capital (ABC) and its Home Finance, SME Finance, Corporate Finance, Personal Finance, Wealth Management and Life Insurance businesses. The account was won following a multi-agency pitch.

Speaking about the win, Pratik Gupta, co-founder, FoxyMoron, says in a press statement, “With ABC, we are reshaping the way finance is perceived in the digital spectrum. We're excited about the work we’re doing and have in the pipeline with all seven brands. Additionally, to be able to consolidate a brand like ABC across our content and technology verticals validates our quest to do more and build long-term relationships with our clients.”

As part of the mandate, FoxyMoron has been entrusted with formulating creative strategy, content creation and design across social media and digital platforms for the above-mentioned ABC businesses. The main objective of the association would be to build affinity via brand advocacy on digital and creating distinct brand personalities.

Commenting on this collaboration, Ajay Kakar, chief marketing officer, Aditya Birla Capital, says, “Having worked with FoxyMoron during our brand launch, we have found them to be a perfect fit for the ABC brand, in our digital journey towards being a brand synonymous with empathy, simplicity and top performance.”