afaqs! news bureau

Rathi Gangappa joins Starcom as chief executive officer

Previously, she was with MediaCom as chief operation officer

Publicis Media’s communications agency Starcom has appointed Rathi Gangappa as chief executive officer in India. Gangappa comes with over 20 years of experience in media and brand communications with digital and data expertise.

Anupriya Acharya, chief executive officer, Publicis Media India, says in a press note, “We’re delighted to have Gangappa join us. Her immense experience across agency, client and publisher eco-systems and demonstrated capabilities across the entire gamut of marketing and brand communications is exemplary. She shares our view on the consumer journey being ever-evolving and the challenges it poses to brands and is passionate about Starcom’s Human Experience approach. She will no doubt be an asset and will add value to our clients and people alike.”

Gangappa says, “I am very excited to join Starcom, especially at a time when the agency has gained so much momentum. Starcom’s Human Experience focus connects human values with brand objectives, delivering seamless integrated communications. I look forward to driving business results for clients and adding to the Starcom culture of innovation and collaboration. It has a wonderful set of clients both locally and globally and a really strong backing of Publicis Media.”

Previously, Gangappa’s was with MediaCom as chief operation officer, where she was in charge of day to day operations and managing key client relationships across Mumbai, Delhi and Bangalore. Her past stints also include Vodafone, Onmobile Global, Maxus and Lowe Lintas.