GroupM's Mindshare rejigs senior management

GroupM's media agency Mindshare has announced an organisational restructuring. The move is intended to strengthen the agency's focus on clients within each cluster, drive new capabilities and services, and further strengthen operations.

Ruchi Mathur has been instrumental in the growth of Mindshare – North and her perseverance have led to the delight of clients, acquisition of several hero projects, and accolades from the industry. She has held pivotal roles leading the entire Mindshare PepsiCo team and collaborating with the larger advertising ecosystem to deliver great innovation for their brands.

Ruchi Mathur is now senior vice president, client leadership, Mindshare North and East. Earlier she was looking after the Mindshare North only. In her expanded role, she will take on the responsibility of leading Mindshare North and East. Under her guidance, Mindshare North & East is looking forward to boosting its operational efficiency and delivering greater outcome based business results for existing and future clients. She will also work closely with promising startups in the region that are exploring newer models of consumer engagement, by bringing together technology, insights and platforms as they grow. Ruchi will work with Amin Lakhani, president client leadership, India.

Saket Sinha will work with Prasanth Kumar, CEO, Mindshare South Asia, and lead M/six India, a subsidiary of Mindshare, as senior vice president, client leadership. He will focus exclusively on growing and leading the brand. M/six today has three offices in three zone West, South and North.

Speaking on this development, Kumar, says in a press note, “Mathur and Sinha are both dynamic leaders with strong networks in the market, as well as with consumers and clients. We are very excited with the opportunities across the landscape and we are sure that the army of leadership we have in the organisation will produce great results to our clients and therefore a successful journey for us.”