The agency was also named Direct & Promo Agency of The Year. Taproot Dentsu, Mumbai was named Network of The Year among other agencies.
On the day two of Adfest 2018, McCann Worldgroup India won Grand Lotus Roots for its 'Immunity Charm' campaign. The agency also won a Gold Media Lotus, Lotus Roots and two Innova Lotus awards for the same campaign.
McCann Worldgroup India won a Grande Media Lotus for Paytm's 'Sweet Change' campaign. The agency also won Film Lotus for Jagran Film Festival's 'Intensity' campaign. Apart from that, the agency was also named Direct & Promo Agency of The Year under Special Awards category.
Commenting on the win, Prasoon Joshi, chairman of McCann Asia Pacific, and CEO and chief creative officer of McCann India, says, "This is second year in a row that we are winning Grand Prix at Adfest congratulations to all specially Vijay Shekhar Sharma and his team at Paytm and the entire team who worked on our fabulous work on Immunity Charm. Great work happens only when our clients join hands with us in our quest for excellence. Also, this would not have happened without our entire Paytm team at McCann led by Kapil Batra and the McCann Worldgroup team of Harshit Jain and Prateek Bharadwaj who put great effort behind the Immunity Charm campaign."
Under the Special Awards category, Taroot Dentsu, Mumbai was named Network of The Year among other agencies.
Adith Fernandes and Ketan Kadam from FCB Interface, Mumbai won Young Lotus award.