afaqs! news bureau

Dream11 appoints Leo Burnett Orchard as creative agency

The account was won without a multi-agency pitch.

In a recent announcement, Leo Burnett Orchard, The Leo Group India's full-service creative agency, has won the creative mandate for sports tech startup, Dream11. As part of the mandate, Leo Burnett Orchard will partner with Dream11 for all of its sports tie-ups and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.

Dream11 appoints Leo Burnett Orchard as creative agency

Vikrant Mudaliar

Dream11 appoints Leo Burnett Orchard as creative agency

Mahuya Chaturvedi

Speaking about bringing Leo Burnett Orchard on board, Vikrant Mudaliar, CMO, Dream11, says in a press release, "We found in Leo Burnett Orchard a team that understood the vision and need for our brand – Dream11. The team's understanding of our category coupled with their creative ideas, proved Leo Burnett Orchard to be worthy partners for this stage of our brand's journey. We are happy to start this association."

Speaking about the partnership with Dream11, Mahuya Chaturvedi, chief operating officer, Leo Burnett Orchard, says in a press release, "We are extremely proud and energised with this win. Dream11 is a leader in building Fantasy Sports in our country and we are proud partners in developing this category. Our strength of being a young, energetic team with a mix of big ideas and aggressive digital content creation helped us win this account. As we scale Leo Burnett Orchard, a diverse set of brands and categories, coupled with new age marketing and communication skills, we will pave a blazing way ahead for us."

Have news to share? Write to us