British Council appoints Carat India to handle its media mandate

The British Council - UK’s international organisation for cultural relations and educational opportunities has roped in Carat India, the flagship media agency from Dentsu Aegis Network, to handle their media duties in the country. This win comes on the back of Carat’s new business wins such as Franchise India Holdings (FIHL) and Fossils group in the recent past.

Commenting on the win, Rajni Menon, CEO, Carat India says, “It really feels great having British Council on board. British council has been a part of many Indians’ lives through some form of their services starting from improving English skills, courses for teachers, preparing for IELTS exams, helping students to study abroad, etc. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the young and dynamic audiences across platforms.”

While speaking on the partnership, Nirupa Fernandes, director marketing, British Council India shares, “We are very pleased to associate with Carat in India following a close association with Carat in UK. 2018 marks 70 years of the British Council in India and we have been inspired by India every day of the last 70 years. This year, we want to share the stories of the great things we’ve done together, make new connections and new stories, and inspire millions of young people to develop relationship and connections for the next 70 years. We are excited that working with Carat and the extended Dentsu Aegis Network will help us position our brand effectively across all channels.”