Rabe Iyer is the new CEO of Wavemaker MENA

Iyer will be relocating to Dubai to officially join Wavemaker on June 10th.

Wavemaker, the new media, content and technology agency, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as the CEO for Wavemaker MENA. The announcement was made by Ajit Varghese, Wavemaker’s global president of market development.

Rabe joins from a position as managing director of GroupM India media agency Motivator and was based in Delhi. He will soon be relocating to Dubai to officially join Wavemaker on June 10th.

Rabe Iyer

Commenting on his appointment, Iyer says , “Wavemaker’s ambition, it’s obsession with the purchase journey and desire to connect and scale its capabilities, is exciting. I believe that MENA has a large potential for growth and I look forward to working with the talented team here to deliver on the agency’s ambition across the region.”

Ajit Varghese shares in a press note, “I’ve known Rabe since he joined Motivator and I’ve always been impressed by his commitment to excellence. He’s a proven leader with strong business acumen and I’m sure that he, together with our fantastic leadership team across the region, is perfectly positioned to make Wavemaker MENA a formidable future-facing agency.”

Filip Jabbour, CEO, GroupM MENA, adds, “Rabe is a great plus for Wavemaker; he has the skill, the vision and the deep understanding of our industry to lead and grow our business in the region.”

GroupM India will shortly announce Rabe Iyer’s successor at Motivator.

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