Jack in the Box Worldwide bags PNB MetLife's biz

Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has won the social media management and digital campaign communication duties of PNB MetLife - a life insurance company. The mandate encapsulates digital communication and digital media creative duties.

Speaking about the win, Kaizad Pardiwalla - president and chief operating officer, The 120 Media Collective, says in a company statement, “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”

He adds, “Earlier this year, we introduced Joy Da, a friendly next door Bengali character to promote PNB MetLife’s 'Mera Term Plan'... With PNB MetLife addressing digital as its key medium, we look forward to creating disruption in the category.”

Commenting on the association, Nipun Kaushal, chief marketing officer, PNB MetLife, says, “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box, we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”