Coolwinks.com appoints dentsu X to handle its media duties

In a recent development, dentsu X, the global network brand from Dentsu Aegis Network, has recently bagged the media duties of Coolwinks.com, following a multi-agency pitch.

Commenting on the win, Divya Karani, chief executive officer – dentsu X says in a press note, "Winning this business is a validation of our O2O2O (Online2offline2online) strategy with data as the fulcrum. We believe in the power of experience over exposure. So, we design experiences to work with, rather than against, human nature by combining the understanding of people, data and creative distribution. Creating experiences that win, we are looking forward to designing the right communication framework to enableCoolwinks.com meet consumers’ expectations. We are both happy and excited to partner Coolwinks.com on this journey.”

This account will be led by Kumar Manish, executive vice president, dentsu X India and will be handled from the agency’s Delhi office.