The account was retained post a multi-agency picth.
In a recent announcement, Wavemaker, the media, content and technology agency from GroupM, has retained the media mandate for Policybazaar.com and Paisabazaar.com. Wavemaker has been media AOR for Policybazaar.com since 2011. Speaking on the successful retention, Kartik Sharma, chief executive officer, Wavemaker – South Asia, says in a press release, “We are delighted to continue our association with Policybazaar.com and Paisabazaar.com. Working with India’s largest Insuretech and Fintech brands for close to 7 years now, has been an extremely interesting and fulfilling experience for the team. By connecting our pillars of media, content and technology, I am confident we can demonstrate our understanding of consumer journey and help the brand achieve their business objectives efficiently.”
Navin Khemka, managing partner, Wavemaker India, says in a press release, “It has been a very exciting journey. Our focus has always been on achieving client’s business objectives of building a new category in India. We have demonstrated unmatched media value and innovative media approaches for business results.
The multi-agency pitch saw participation from other leading agencies.