The award will be presented to Sehgal on July 26 in Mumbai.
Legendary ad man Ram Sehgal will be conferred with this year's AAAI Lifetime Achievement Award. In an announcement, the Advertising Agencies Association of India (AAAI) confirmed that the award will be presented to Sehgal on 26th July 2018 in Mumbai.
The award is being bestowed on Sehgal in recognition of his leadership and contribution to the advertising industry and establishing Delhi as a centre for advertising in India.
It was his foundation that later led JWT Delhi to become the largest office in India and among the largest in the world; helped in moulding 'Contract Advertising' into one of the finest agencies of the day in so much that it was independent and a rival to its own parent HTA; in attracting and nurturing some of the finest talent to 'Contract Advertising' across disciplines; in leading Contract to be recognised as a powerhouse for strategy and creative; in establishing AAAI as one of the finest training programs in the industry.
Speaking about the selection of Sehgal for the award, Nakul Chopra, president, AAAI, says "Ram Sehgal has been a role model for generations in our industry - he is a legend in his own right. The manner in which he led Contract to becoming one of India's finest and most respected agencies became an inspiration for the entire industry to try and emulate. He richly deserves this honour"
Ashish Bhasin, chairman of the AAAI Lifetime Achievement Award Selection Committee, says, "Ram Sehgal embodies the pioneering spirit of Indian entrepreneurship while being part of a larger international agency network. The foundation he laid thirty years ago has grown to be a worthy jewel in the international group's crown."
Members of the selection committee of the award include Sam Balsara - chairman and MD of Madison World and Madison Communications, Srinivasan K Swamy - chairman of R K Swamy Hansa - a marketing communications group, Ambi Parameswaran - brand coach- brand strategist and founder Brand-Building.com, Nakul Chopra - senior advisor- Publicis Communication- president - Advertising Agencies Association of India- chairman - BARC and Jaideep Gandhi- chairman and director Jaya Advertising.