afaqs! news bureau

D-CODE to be held on August 1

The debut edition of The Advertising Club's India Digital Review will be held at Mumbai.

The Advertising Club has announced the debut edition of its India Digital Review - 'D-CODE'. The review will be held on August 1, 2018, at the Taj Lands End, Mumbai, 5.30 pm onwards. The Digital Review 2018 will reflect on the work presented by brands across digital platforms from April 2017 - June 2018.

D-CODE to be held on August 1

The refreshing new format includes a segment where 13 industry champions present (10 minutes each) on one piece of work that they are proud of, one piece of work another brand has done that inspires them and three bits of advice for marketers for winning in digital.

The list of speakers, who will be sharing their thoughts at the review include: Agnello Dias - chairman & Co-Founder, Taproot; Ajit Mohan - CEO, Hotstar; Anupriya Acharya - CEO, Publicis Media; Anuradha Aggarwal - CMO, Marico; Arun Iyer - chairman & CCO, Lowe Lintas; Juhi Kalia - head of Creative Shop (India & Indonesia), Facebook; Rahul Johri - CEO, BCCI; Ravi Desai - marketing director, Amazon; Sam Singh, CEO - South Asia, GroupM; Sapna Chadha, marketing director - India & SEA, Google; Shoumyan Biswas, vice president, Marketing, Flipkart; Siddharth Banerjee, EVP Marketing, Vodafone; and Tanmay Bhat, Co-Founder, AIB.

The review will be moderated by industry veteran and president, The Advertising Club - Vikram Sakhuja.

Speaking about the maiden edition of the review, Sakhuja, Group CEO, media and OOH, Madison Communications and president, The Advertising Club, says in a press statement, "Brands are today operating in a globally competitive landscape making it imperative to ensure clutter breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the Digital Review, The Advertising Club endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement."

Speaking about the need for a Digital Review, Aditya Swamy - head, Agency Partnerships at Google and managing committee member, The Advertising Club, says, "It's exciting to create a forum where the best can inspire and be inspired themselves to unleash the power of digital. With advertisers, publishers and agency leaders speaking, we will have a very real look into the many faces of the digital ecosystem."

Punitha Arumugam, platform evangelist - Hotstar and managing committee member, The Advertising Club, adds, "In shaping this Annual Digital Review, we at the AdClub, were focussed on ensuring the maximum possible learning for the audience in the shortest time. With 13 diverse industry leaders, each presenting two best of class examples and three learnings on using digital, the audience will see 26 break-through digital works done in India and get 39 tips for the year ahead. And all this in 150 minutes! We hope that this annual review will become the best learning ground for everything digital in India."

Have news to share? Write to us