Samsung India calls for a media pitch

Top agencies such as GroupM, Dentsu Aegis Network, Omnicom Media Group along with incumbent agency Lodestar UM are part of the pitch.

Electronics giant Samsung India has called for a media pitch, confirm industry sources. The account size is estimated to be upwards of Rs 450 crore. The result of the pitch is expected in a few weeks.

Top agencies such as GroupM, Dentsu Aegis Network, Omnicom Media Group along with incumbent agency Lodestar UM are a part of this pitch. The winning agency will handle the entire portfolio of the brand in India including mobile phones, TV/audio/video, cameras/camcorder, home appliances, PCs and printers.

Lodestar UM has been the handling Samsung India's media duties since 2013.