The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties.
In a recent announcement, WATConsult, the digital media agency from Dentsu Aegis Network India, has won digital media duties of rice bran oil, Riso from Kamani Foods. The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties.
Rajiv Dingra, founder and CEO, WATConsult, says in a press release, “We are very happy to welcome RISO in our roster of clients and are looking forward to extend our creativity in line with the brand philosophy. The market that Riso caters to is one of the growing and challenging ones hence it will be encouraging to produce work in the coming future.”
Vinay Chawla, chief executive officer, Kamani Foods, says in a press release, “This lends perfect synergies to Riso, our physically refined 100 per cent Rice Bran oil brand which has been known for its bold and unconventional brand building approach.”