afaqs! news bureau

Former Vizeum MD S Yesudas launches his second venture Y&A Transformation

Company’s registered office was recently inaugurated at Nariman Point, Mumbai.

S Yesudas came up with the first ever #UnAgency, triggerbridge, in the country with the purpose of marketing “for” customers, has recently announced the launch of his second venture, Y&A Transformation Pvt Ltd. Company’s registered office at Nariman Point, Mumbai was recently inaugurated in a function in the presence of key clients, friends and relatives.

Former Vizeum MD S Yesudas launches his second venture Y&A Transformation
S Yesudas

Y&A is a pureplay business transformation company and works with the vision of helping enterprises erase the legacy #BestPractices mindset to build the #NextPractices in the areas of Digital, Tech, Data, Content, Customer Centricity, Marketing RoI, Organisation culture and CSR/Sustainability.

Talking about the road ahead, Yesudas, co-founder and managing director, Y&A says, “We are very fortunate to have support of clients who believe in our philosophy, from day 1. As a result, the operation kickstarted with some revenue; unheard of, otherwise. We are building very agile, collaborative, innovative and adaptive framework, tools and processes, which are detailed on our website We will help forward looking clients with all the necessary support to get the very best out of the ever dynamic digital ecosystem where speed is the necessity. We don’t believe data in its current avatar allows clients to take bold and beautiful decisions on customer centricity. And we believe, most attributions being tracked to paid efforts are contrary to the reality of the testimonial economy. We find it funny when “targeted” and “exposure” are used in the same breath. We are here to make a big difference to clients and compel the agencies to re-think.”

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