The decision was made following a multi agency pitch.
Campus Shoes, a sports shoe brand, has recently selected Ogilvy India, as its official advertisement and branding partner following a multi agency pitch.
Speaking on the development, Nikhil Agarwal, MD, Campus Shoes says, “In recent times, Campus has embarked on a journey to refurbish our image as a modern, youth-oriented brand with an exemplary commitment towards quality. It is in view of this that we recently launched the Camptech product range which encourages performance and is a perfect fit for the active lifestyle of young India. We are sure that our new partnership with Ogilvy will help us in creating and disseminating the relevant messages, and in stepping towards the next level of excellence in terms of branding innovation.”
Kapil Arora, president, Ogilvy Group of Companies, North says, “Ogilvy India is excited and happy to become associated with one of the fastest growing and coveted brands, which has carved a niche in the Indian footwear market with its superior sense of style and affordable product line. We are looking forward to some outstanding work for Campus, in alignment with the company’s creative vision for fashion-forwardness and brand consolidation.”