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Makani Creatives bags creative duties of Panasonic TV

The ad campaign, featuring Ranbir Kapoor, for Panasonic’s OLED TV is being featured on all platforms.

Panasonic has appointed Makani Creatives to manage the creative duties for its television division. Released on August 15, 2018, the ad campaign for Panasonic’s OLED TV is being featured on all platforms including TV, print, digital, in-shop and outdoor media.

The TVC features actor Ranbir Kapoor talking about the features of the TV designed to create for the end consumer, an experience beyond technology, thereby marking Panasonic’s entry into the OLED segment. In the ad, Ranbir is seen experiencing the advanced features of the OLED TV, as he speaks about the TV’s cutting edge technology and features in an interesting way.

Makani Creatives bags creative duties of Panasonic TV
Makani Creatives bags creative duties of Panasonic TV
Sarthak Seth

Commenting on the association, Sarthak Seth, chief marketing officer - Panasonic India, says, “Panasonic is one of the most trusted consumer electronic brands in the world, especially in the television category. It is already established that Panasonic TVs have the best picture quality and with this campaign we wanted to go further than that. The Panasonic OLED has the best viewing experience and is packed with features that are made keeping in the mind the end user. The campaign brings out these features from the point of view of Ranbir Kapoor and in a true sense accentuates the user experience.”

Makani Creatives bags creative duties of Panasonic TV
Sameer Makani

Further to their successful execution for Panasonic’s smartphone campaign last year, the agency is now geared up to captivate audiences, thereby caretaking all the ATL and BTL communication for the brand.

Speaking about the win, Sameer Makani, managing director, Makani Creatives, says in a press statement, “With major TV brands providing cutting-edge technology, Panasonic goes a step further with its entry into OLED TVs. The technology offered translates into unbeatable features and benefits. We are proud to partner with Panasonic as it continues to set new benchmarks of excellence in the Indian markets. We are excited with this opportunity of taking the brand to a new creative high.”