afaqs! news bureau

WPP to merge JWT with Wunderman to create new creative, data and tech agency

Wunderman Thompson, the new organisation, will distinctively be positioned as a provider of end-to-end solutions.

WPP has merged two of its agencies - Wunderman and J. Walter Thompson - to form Wunderman Thompson, a creative, data and technology agency, a press note from the former company has confirmed.

The new organisation will distinctively be positioned as a provider of end-to-end solutions through creative, data, commerce, consulting, and technology services on a global scale.

WPP to merge JWT with Wunderman to create new creative, data and tech agency

Wunderman and J. Walter Thompson share many core clients who will now have simpler access to the expertise of both agencies. And, as technology reshapes marketing, Wunderman Thompson will also capitalise on close and long-standing partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce, and SAP.

The newly formed agency will be led by global chief executive officer Mel Edwards, who is currently the global CEO of Wunderman. Tamara Ingram, CEO of J. Walter Thompson, will become chairman.

Mark Read, CEO of WPP, says, "Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding - award-winning creativity alongside deep expertise in technology, data and commerce - in a single organisation. Clients want greater simplicity from their partners and this development, like others at WPP, is designed to reshape our company around their needs. It's great news for our clients that we can combine the best of JWT and Wunderman into a single agency and it's great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth."

Mel Edwards, global chief executive officer, Wunderman Thompson, says, "To achieve transformative outcomes, clients today, need inspiration that is rooted in data-driven insight. I'm really excited to be able to deliver that within one agency. Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn't be more honoured to lead this new organisation and its exceptional people."

Tamara Ingram, chairman, Wunderman Thompson, adds, "Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market. Coming together was a decision driven by the opportunity to better serve our clients, expand our offering and create an agency effectively positioned for the future. As Wunderman Thompson, we will deliver world-class services in every geography and work that is more meaningful and more impactful than ever."

Wunderman Thompson will be an agency of more than 20,000 people in 90 markets. It will be fully operational in early 2019.